Louise Brown more joy
Ambassador
Louise Brown, the world’s first IVF baby, has become an ambassador for the International Federation of Fertility Societies (IFFS). In 2025, she joined the global More Joy campaign, which raises awareness of falling birth rates and the urgent need for fair, affordable, and accessible fertility care. Her unique story and advocacy have inspired widespread media coverage, highlighting the importance of protecting reproductive health for future generations.
Media Coverage
World's first IVF baby champions global fight for fertility access (15 October 2025)
The 47-year-old British woman joins international effort addressing declining birth rates and treatment barriers. Read the article >>
World’s first IVF baby lends support to fertility care campaign (15 October 2025)
The woman who was the world’s first IVF baby has joined a global fertility initiative as an ambassador. Read the article >>
More Joy Campaign (16 September 2025)
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BBC News – World’s first IVF baby backs fertility campaign (October 2025)
“Louise Brown has lent her voice to the international More Joy campaign, supporting families and highlighting the challenges of declining fertility rates.” Read the article >>
The Oldham Times – World’s first IVF baby joins international fertility campaign (2 October 2025)
“Louise Brown has become an ambassador for a global initiative to make fertility care more accessible.” Read the article >>
Bristol Post – Make IVF more accessible, says world’s first ‘test-tube baby’ (1 October 2025)
“Louise Brown stresses: ‘It is vital that everyone who wants to start a family can get the care and support they need.’” Read the article >>
IVF Babble – Louise Brown to Champion IFFS More Joy Campaign
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Health World's first IVF baby backs camaign
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